Analysis: The importance of big data analytics in business

Analysis: The importance of big data analytics in business   The term and use of big data is nothing new. In fact, more and more companies, both large and small, are beginning to utilize big data and associated analysis approaches as a way to gain information to better support their company and serve their customers.Let's put today's data in perspective. One study estimated that by 2024, the world's enterprise servers will annually process the digital equivalent of a stack of books extending more than 4.37 light-years to Alpha Centauri, our closest neighboring star system in the Milky Way Galaxy. Read more >