Industry voice: Why startups need an emerging markets distribution strategy

Industry voice: Why startups need an emerging markets distribution strategy   All too often, startups try to execute on go to market strategies strictly focused on finding traction in the United States or EU and then hoping that success in these markets translates into direct success globally. While some companies do achieve success in both developed and developing markets this is the exception: not the rule. For every Facebook and Twitter to hit the market, thousands of startups hang their 'open for business' shingle in N. America and hear nothing but crickets. Read more >