Industry voice: How to cut through 'dirty data' for social media insight

Industry voice: How to cut through 'dirty data' for social media insight   Social media is a difficult thing to manage for many companies. Most high-ranking business people think Twitter is a goldmine, and the best place to find information about their Next Big Thing™. They hire data collection services to provide them with thousands of tweets, hoping to see a trend that tells them what their clients are looking for. The goal? Identify potential new products, or a new market. Read more >