Monday, July 14, 2014
Apple reportedly poaches TAG sales guy in order to claim iWatch is 'Swiss made'
Apple reportedly poaches TAG sales guy in order to claim iWatch is 'Swiss made' Apple has reportedly hired the sales director of luxury watch maker TAG Heuer in the hopes of marketing its iWatch under the prestigious 'Swiss made' label. Jean-Claude Biver, the CEO of the LVMH company that owns TAG, Zenith and Hublot told CNBC his number one sales executive departed last week "to take a contract with Apple" to launch the iWatch.CNBC reports the appointment represents a breakthrough for Apple in its until now fruitless attempts to poach employees from Swiss watch makers to work on the iWatch, expected to launch in October. Read more >