Tuesday, October 7, 2014

Industry voice: The Mobile Payment Jigsaw: Where does Apple Pay stand?

Industry voice: The Mobile Payment Jigsaw: Where does Apple Pay stand?   Apple's decision to enter digital payments marks a pivotal moment for the industry and reflects the scale of opportunity that exists in digital payments today.Today we have a generation of consumers who expect to live, consume and pay in ways very different to their parents and grandparents and this move from Apple reflects this changing demand.So what does Apple Pay actually mean for owners of the new iPhone 6, iPhone 6 Plus and Apple Watch? Ultimately, it enables users to make purchases in store without taking out a card or cash. Read more >