Why every organisation needs a mobile presence

Why every organisation needs a mobile presence   Smartphones and tablets have completely changed the way we live. Where the web enabled us to interact digitally when in front of a computer, mobile has put this digital world at our fingertips 24 hours a day, wherever we happen to be. This ability has led to a change in mentality. We now expect – at our convenience – to carry out common tasks using smartphones or tablets. Forrester calls this the 'mobile mindshift'. This expectation goes beyond simply wanting some form of interaction: we expect the right type of interaction, based on context and need. Read more >