Thoughts on how Apple can win the business world over

Thoughts on how Apple can win the business world over   As a company, Apple has always been associated with the more creative aspects of the technology world. A large, and vocal, adoption by creative types – from music producers to graphic designers to journalists and authors – led to high-end software being created almost exclusively for OS X. This in turn created a niche surrounding the ecosystem: high-priced, but elegant, hardware with unique software geared towards arts-based crafts.With the introduction of the iPad, Apple looked to change this image, moving towards a more enterprise-friendly standing. Read more >