Thursday, September 11, 2014

Opinion: If Apple loves music so much, why is it killing it?

Opinion: If Apple loves music so much, why is it killing it?   During last night's iPhone 6 launch, Apple announced the biggest album release of all time. U2's Songs of Innocence is being given away to every iTunes user, which means it'll potentially end up on more than half a billion people's devices.Why give it away for free?Cynics would say that it's because U2 are a band way past their commercial peak, and that when they release their next album they'll pay you to listen to it. But let's assume that isn't true, and that the U2 album is worth paying for. Apple just told the world that music should be free. Read more >