Thursday, September 11, 2014
Opinion: The Apple Watch's biggest problem is that it does too much
Opinion: The Apple Watch's biggest problem is that it does too much Apple has fought and won many wars in consumer technology with simplicity. The company's 'It Just Works' slogan was weaponised long ago in the fight against the onslaughts of preferences and customisation wielded by Google and Microsoft. And guess what - that strategy just worked.But there's no simplicity in the company's first steps into wearable technology. The Apple Watch seems to do absolutely everything. Read more >