Industry voice: The seven critical factors that ensure a great mobile experience

Industry voice: The seven critical factors that ensure a great mobile experience   Introduction and customer experienceAs we explained in a previous article, offering your products and services through mobile is hugely important. With people expecting to interact with your organisation whenever and wherever they want to, mobile provides the front door. The experience therefore needs to exist, be available on a device of the customer's choice, be context-sensitive, and be of a high quality.Get it wrong, and it's never been easier for customers to take their money elsewhere (or for them to tell the world about their poor experience). Read more >