Industry voice: Designing 'from the user out': how brands must engage in the digital world

Industry voice: Designing 'from the user out': how brands must engage in the digital world   Experience design (XD) is the practice of designing products, processes, services and environments with a focus placed on the quality of the user experience. An emerging discipline, experience design draws from many other disciplines including cognitive science, product design, interaction design, storytelling & heuristics. Marketing experience design (MXD) on the other hand, provides a foundation for building a new methodology for realizing the brand and marketing strategies of clients. Read more >