Industry voice: Customer loyalty is changing, and your marketing plan should be too

Industry voice: Customer loyalty is changing, and your marketing plan should be too   The days of consumers solely going into a shop to buy products is quickly becoming a thing of the past and ecommerce is becoming the new way consumers interact with retailers. Since the mobility explosion of the past few years, bricks and mortar stores are a lot less influential than their online counterparts. Another impact of ecommerce has been the change in consumers' habits – whether that's the way they consume, the way they purchase or the way they engage with retailers. Read more >