Industry voice: Big data mapping: 4 ways it can give you an advantage

Industry voice: Big data mapping: 4 ways it can give you an advantage   Big data is an integral part of the information strategy of many businesses, driving operational efficiencies and competitive advantage. For organisations wanting to leverage big data for business advantage, its volume, variety and velocity presents a complex mix of challenge and opportunity.One of the most compelling opportunities for businesses is to gain added value by analysing big data in a geographic context. Read more >