Industry voice: Big data in marketing: how to gain the advantage

Industry voice: Big data in marketing: how to gain the advantage   We create a staggering 2.5 quintillion bytes of data every day, according to a report from IDC. In fact, these days we create so much that it's estimated 90 per cent of all of the data in the world today has come about in the last two years alone.It's no surprise more and more data is being generated as internet-connected devices increase, big data infiltrates our daily lives and consumers gain more comfort about sharing their details with brands. Read more >