Marketers, tweak your big data strategy to target audiences better: Here's how

Marketers, tweak your big data strategy to target audiences better: Here's how   We spoke to Dominic Joseph, the co-founder and CEO of Captify, a company pioneering search retargeting, about the growth in digital advertising, and how advertisers can better use big data to target their customers. Not to mention exactly what search retargeting is – read on to find out. Read more >