Advertisers can now promote videos on Twitter

Advertisers can now promote videos on Twitter   Twitter has begun beta testing a cost-per-view sponsored video program. As part of the test, advertisers will be able to upload video content to Twitter and measure subsequent engagement. The new program, Promoted Video, will allow advertisers to monitor the success of video campaigns beyond "favorites" and retweets. Analytics will include video completion statistics and performance comparisons between sponsored posts and organic videos. Users should expect to see more video content in their Twitter feeds as the program ramps up, according to a Twitter statement. Read more >